What I offer: With a background in both design and business, I bridge the gap between aesthetics and strategy — bringing clarity, consistency, and direction to every project. My holistic approach to creative direction ensures consistency across touchpoints, while my attention to detail guarantees a high standard of quality. Weather it’s shaping a brand identity, building a website, or leading design initiatives, my goal is always to create work that not only looks good but delivers real value and impact.

Who I am: I’m an Art Director with a passion for visual design, branding, and user experience. I specialize in creative direction, taking a comprehensive approach while maintaining a keen eye for detail. Layout and composition are my areas of expertise, allowing me to create designs that are both visually appealing and thoughtfully structured.

What I've done: My experience spans across graphic design, branding, content creation, web design, and UX/UI. I’m currently working as an Art Director at a tech consultancy in Stockholm. Before that, I was a Digital Designer at a tech start-up and I’ve held various roles in both sales and design at one of the largest interior design retailers.

I hold a Bachelor's in Informatics (New Media Design) from Jönköping University and a Bachelor's in Business and Economics (Marketing major) from Mälardalens University, with international studies in Sydney, California, London, and Barcelona.