Deliverables:
Brand Identity / Logotype / Packaging / Web Design / Motion Graphics / Instagram Feed
Tools:
Adobe Illustrator / InDesign / Photoshop / XD / After Effects
Neat is a brand concept that produces lab-grown meat. The brief was to do everything from research and planning to developing the brand and establishing a digital presence. As a team of five, we developed the brand identity and created content for a consistent and memorable brand appearance across all channels. We set the goal to tackle a serious issue and advance science with a light-hearted tone. We strived for the balance of highlighting the fact that the meat is lab-grown, yet making it feel natural and tasty. The tone of voice is bold, edgy, and positive. We developed a logotype, packaging design, interactive prototypes of the website, and Instagram feed. The brand's keywords (environmentally friendly, cruelty-free, and healthy) are represented through the choice of colors, typefaces, and in the campaigns.
See project on Behance.
Brand identity style guide in Adobe InDesign.
Packaging design in Adobe Photoshop.
Animated version of the logo. The logo is developed with inspiration from the origin of the product; the cell.
Interactive prototype of the website in Adobe XD - Presenting products.
Interactive prototype of the website in Adobe XD - Presenting nutritional information.
Interactive prototype of the website in Adobe XD - Presenting recipes.
A well-balanced and minimalistic Instagram feed with fun and educational animations as a part of the campaign. Hashtags (#nobutcher and #neatthefuture) created to be attention-grabbing and work as conversation starters.